The Au Naturale Story
Ashley Prange was working as a nuclear analyst in Washington D.C. when she decided that going “au nturale” [sans makeup] shouldn’t be her only way to avoid breakouts & irritation. She did her research, dubbed her coffee grinder a mineral mixer & set out to create makeup that would leave her skin as happy as it was after a week of nakedness. Her mission was to use exclusively healthy, natural & ethically sourced ingredients in order to develop a replacement for each and ever product in her former beauty routine. Her skin’s newfound glow didn’t go unnoticed, and it wasn’t long before she had a waitlist of personalised orders from friends & colleagues. In 2011, Prange began her e-commerce business, Au Naturale Cosmetics. It has since evolved into both a brand & a cause responsible for starting a Clean Beauty Revolution all over the world.
Our Mission: The #CleanBeautyRevolution
The Clean Beauty Revolution is what makes Au Naturale unlike any other natural cosmetics brand. From day one, each ingredient has been scrutinised before being included into a formulation, only those who are ethically sound, factually healthy & naturally sourced making the final cut. And from day one, the company has been determined to provide consumers with much more than a line of healthy products.
Au Naturale cosmetics is both a brand & a cause, the line serving as physical evidence to the consumer that cleaner beauty is possible. The integrity of the line will never be compromised, as it is a pivotal piece in the company’s greater political battle to demand stricter regulation of cosmetic products in the United States. In creating a line of vegan, organic, paraben free & ethical makeup, Au Naturale Cosmetics is opening consumer minds to the importance of transparency & generating demand for continued change.
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